German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. Latina Instagram influencers are women who have a large following on the platform and use their visibility channels to share their experiences as Latinas and social media superstars in different niche industries. His impressive works have earned him multiple prestigious awards. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. These Hispanic influencers come from diverse backgrounds, with different areas of interest, and living in or outside of the U.S, all look back on their roots with much pride and appreciation. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. We need to be the lead and not the sidekick. Also as one of the most prominent and well-known Latina Instagram influencers, Gina Rodriguez is unafraid to speak her mind, and her followers admire that her. Samantha is a visual artist, professional stunt woman, community organizer, and activist. By sharing their stories and experiences, they help other Latinas feel seen and heard. Why are Latina Instagram influencers important? She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Her work experiences gave her the confidence to launch her style blog in 2009. And, crucially, they're politicians. They dont try to be someone theyre not; they share their true selves with their followers. Latina Instagram influencers are also vocal about their experiences. info@amraandelma.com | 1-646-518-7743. . Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Thickletic also gives back to marginalized communities through Thickletes Give Back. Why are top Latino influencers so popular. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. MARIALEJANDRA MARRERO @mariale (6.0M), 17. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). E-mail oureditor This is in line with the rest of the country, with fully one-in-five Americans having a disability . Mix the New York City hustle mindset with midwestern generosity and you get a unique kind of person: a Chicagoan. Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. 29. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. They arent afraid to talk about difficult topics such as racism and sexism. Do brands usually work with top Latino influencers? It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. Since she became a mom, her career path and priorities have drastically changed. Prior to this she was an early stage investor at MATH Venture Partners, an early-stage venture fund investing in technology start-ups with differentiated approaches to customer acquisition. Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. Samuel de Luque Batueca, one of the top Latin influencers, better known by his online name Vegetta777, is a Spanish YouTuber with the 2nd most-subscribed channel in Spain, just behind elrubiusOMG. By Victoria Montenegro Caspe September 18, 2020. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. According to her, many of their disorders may come from factors not considered, such as colonialism. Hispanic influencers are not only effective at reaching Latin audiences, but they also have a deep understanding of Hispanic culture. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. Alfredo Flores is a prominent director, videographer, and photographer widely recognized for his work on contemporary music videos and documentaries. Who are some of the most popular Hispanic influencers in the United States? Early in her prolific music career, Baez declined. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. ), but what stands out the most is the people. 12/07/2021 11:00 AM EST. In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. Here are some of the most popular Hispanic influencers in the United States: 1. Believe us or not, but Will's interiors are really charged with positive vibes. With her determination, enthusiasm, wit, and charming personality, she was able to land partnerships, model jobs, and collaborations with prominent brands. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. Check out Riccardo @riccardosimonetti. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. . Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. The support, along with the love, has helped power the team's ascent. Gutirrez has covered everything from immigration reform, severe weather, and festivals. His Spanish-language YouTube channel showcases his diverse abilities as a comedian, musician and writer. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. The answer is an emphatic yes! In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. In this capacity, she led new investment review, diligence and execution. Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. He has also co-created a mobile game for Microsoft, Android and iOS called Karmarun, which has been downloaded over 2 million times. He has worked with many A-list international artists like Selena Gomez, Mariah Carey, and Arianna Grande, but he is most notable for being Justin Beibers longtime best friend. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. For example, many Hispanic YouTubers focus on topics such as immigration, racism, culture, language, and education. Jackson's ability to listen and lead is exactly why she has contributed to hundreds of training programs and concept build-outs. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. JULIE SARIANA @sincerelyjules (6.6M), `15. InCast is willing to act as an exclusive agent influencers with over 1 million followers on Instagram and /or YouTube. Manny MUA 7. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. This year the publication adds two new categories: Lawyer and Marketing. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. #4 Doug The Pug Credit: instagram.com/itsdougthepug Jenny Lorenzo. She covers political topics alongside her sister on Sistematic. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. So recalls Gery Chico, the attorney, former mayoral candidate and one of the people who could stand in that single room. Sofia Vergara: This Colombian-born actress is one of Hollywoods A-list celebrities, and one of the most popular Hispanic influencers in the United States, with a long list of film credits including Modern Family, Hot Pursuit, Chef, and Machete Kills. Furthermore she, as one of the top Latina influencers 2022, was selected as one of TIME Magazines 100 Most Influential People Of 2020 due largely to her support of organizations like St Jude Childrens Research Hospital which provides medical care to sick children regardless of ability to pay. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. This list profiles a half-dozen political leaders, four of whom have run for mayor. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. Type Of Instagrammer: Photography. The power of influencers and brand advocates comes from the late 19th century, according to The Shelf. CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. For example, Gina Rodriguez spoke out against Hollywoods whitewashing of Latinos in the film industry. Hispanic YouTubers usually create videos in Spanish or English or both languages for a bilingual audience. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. Eloy Jimenez, Yoan . Nadra Kareem Nittle. . Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. Gabriela Garcia is the founder and editor of Modern Brown Girl. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Love, has helped power the team & # x27 ; s interiors are really charged with positive.., has helped power the team & # x27 ; s ascent her! 2 million times a half-dozen political leaders, four of whom have run for mayor confidence to launch her blog... 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